ABF The Soldiers’ Charity’s first digital campaign says ‘thank you’

first_img About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.  39 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis2 Tagged with: Digital ABF The Soldiers’ Charity this week begins its first digital campaign, inviting the British public to join its ‘Thanks, Soldier’ campaign. Throughout December the charity is encouraging people to add their photos to a huge digital Union flag which will be projected at the end of this year on an “an iconic British landmark”.Working with digital engagement agency Nonsense, the charity is asking people to show their support by visiting its website and adding their Facebook profile image to the growing flag. As the flag grows, people can then search it for themselves and their friends.Celebrities including Fern Britton, Joanna Lumley, Gary Lineker, Ben Sheppard and Kate Humble have already added their photos.The Soldiers’ Charity has been the national charity of the British Army since 1944.The Soldiers’ Charity Digital Communications Manager, Stephen Steele, said: “Our digital ‘Thanks Soldier’ campaign is new territory for the charity and shows how much the brand has grown. We hope we can increase awareness of the great work The Soldiers’ Charity does and at the same time show our appreciation to all service men and women, especially to those who are away from their families at this time of the year.”www.soldierscharity.org.uk/thanks AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis2 Howard Lake | 5 December 2011 | News ABF The Soldiers’ Charity’s first digital campaign says ‘thank you’last_img read more

Continue reading

Liberty breaks free in National

first_img The 10-year-old mare was last seen finishing down the field in the Kim Muir Chase at the Cheltenham Festival, so it was no surprise to see her sent off at big odds for this fiercely competitive contest. However, Liberty Counsel was in front rounding the home turn and fought off the challenge Away We Go to record a famous victory for her small-time connections. Liberty Counsel ran out a shock 50-1 winner of the Ladbrokes Irish Grand National at Fairyhouse for trainer Dot Love and conditional jockey Ben Dalton. Press Associationcenter_img Home Farm (10-1) and Sweeney Tunes (12-1) rounded off the placings in third and fourth respectively, while the surprise result means Away We Go’s handler Willie Mullins is still searching for a first Irish Grand National win. Denmark-born Love is known for pre-training some of the Gigginstown-owned horses and is the first female to train the Irish Grand National winner since Jenny Pitman, who struck with Mudahim in 1997. Love said: “I’m over the moon. She deserved it. The ground didn’t suit at Cheltenham, but she really tried there. She’s a super mare and a very good jumper. “Ben gave her a super ride. With a low weight and very good ground we were confident. I would have been happy if she had been fourth.” Part-owner Irene Neale said: “I’m on top of the world. It’s the best day of my life apart from my daughter being born in 1986! She’s a gutsy little mare and nearly died three times with ailments.” last_img read more

Continue reading