Gas stations roll out TV at pump

first_img 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! AD Quality Auto 360p 720p 1080p Top articles1/5READ MORE11 theater productions to see in Southern California this week, Dec. 27-Jan. 2“We will not over-advertise,” Leider said.. The video will include news segments from local TV anchors, traffic updates as well as some consumer-oriented segments from ABC’s “Good Morning America” program. Since gas pumpers won’t be able to switch off the video, keeping it relevant and engaging is key, Leider said. NEW YORK – TV seems to be everywhere these days. At the supermarket, the mall, and now, thanks to a Michigan-based startup company, the gas pump. Gas Station TV, based in the Detroit suburb of Oak Park, has been testing its service for several months in Dallas with TV monitors installed above gas pumps that show short clips of news, weather and traffic, and, of course, advertising. Walt Disney Co.’s ABC will sell ads for the screens and also provide local news, weather and other programming for the screens, mainly from ABC’s locally owned or affiliated television stations. David Leider, a former marketing executive at Yahoo Inc. who is the company’s chief executive, says they are focused on making the programming useful to users and tailored to the average length of time it takes to fill up with gas – about four minutes. last_img read more

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