Getting Entranced by Your Own Product

first_imgMany people are blinded by the light that glistens off of their shining product. They fail to see imminent dangers and obstacles because they’re so focused on their devout love for their product. And this is a very, very bad thing. In this article by Dave Rodenbaugh, the author explains the perils of being too committed. In the early software development days, Rogue Wave was a company making a lot of noise offering C++ development tools. Then Java came along. Rogue Wave was unable to adjust because they thought their product could conquer anything. They were wrong.There are countless examples of companies falling into this trap. They overlook the obvious in favor of continuing a downward-spiraling company strategy. And most importantly of all, they are well-aware of the business development strategies that can save them from failure, but willfully choose to not employ them.When it comes to operational management, you need to always be ready to dump a failing product. Read the full article by Rodenbaugh for more information on this topic.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more

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