Best buy the death is inevitable BELLE electricity supplier deposit many flawed

[introduction] excellent shopping network COO Zhang Xiaojun will leave, is currently going through the departure formalities. As an excellent shopping network veteran, has more significance of Zhang Xiaojun’s departure, excellent shopping network has encountered a serious crisis.

outgoing excellent shopping network COO Zhang Xiaojun (Tencent technology plan)

Zhuang Shuai / text

recent loss of senior executives to buy the network was hit again, July 17th news, according to the excellent network insiders confirmed that the purchase of excellent network COO Zhang Xiaojun will leave, is currently working for the exit formalities. As an excellent shopping network veteran, has more significance of Zhang Xiaojun’s departure, excellent shopping network has encountered a serious crisis.

first look at the optimal purchase of BELLE’s international electricity supplier belonging to the road:

BELLE a few years ago to test the water electricity supplier has been in low profile, by Taobao, Tmall and B2C distribution distribution and steady development of three legs (B2C distribution by scouring the web order is completed by the group), veteran Xie Yunli led a team to the electricity supplier is not luxury brand BELLE’s sale mode next, the follow-up launched one after another for the network for a network, then the new brand, the path for future development before 2011 is believed to go the successful case of more solid traditional brand enterprises to enter the electricity business than Lining.

With

after 2010 to Amoy net, good music to buy access to billions of dollars of financing and rapid development, to the two supplier of BELLE group to sit, one is worried about myself again by channel, on the other hand is the assessment found themselves have a huge development advantage in the field of electricity providers, these the advantages include:

, a number of brands: in addition to BELLE’s own several brand shoes, followed by agents of the international well-known sports brand, Adidas, Nike in the network to the rapid growth of sales trend alarming;

two, category expansion easier: as to women’s own brand, agent well-known sports brand BELLE group, how to multi brand and multi category has the absolute market advantage and market position to become the most thinking through these years. Line under the store to expand the brand and the category is obviously too slow, and has been operating in the electricity supplier business can easily expand the brand can not quickly expand the category;

three, capital advantage: in the process of cooperation with the electricity supplier companies, BELLE found business is a capital intensive business, and the advantage of BELLE group in terms of capital which does not depend on the capital to develop, so must be able to beat the more vertical electricity supplier must rely on capital, become "the one left is king.

four, talent advantage: through several years of electricity supplier practice, has a strong executive power of a higher professional electricity supplier team, personnel training can deal with the scale of the development of electricity supplier business or higher.

five, supply chain advantages: this makes BELLE inner excitement, but also to attract more brands electricity supplier or platform electricity supplier >

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