Why do you want to explode

01

The important role of

burst in drainage

explosion of the word from the electricity supplier, refers to those who sell a particular large single or a class of goods, through the creation of a star to get the flow of goods, and then do the next step in the purchase of transformation. Explosion operating capacity determines the ability to absorb traffic.

We often say that the

burst reading amount of 10w+, with the same logic actually explosion models of goods, often a burst of paper can bring a large number of fans, this is also the reason why we are keen to chase hot. Take my own number, for example, each issued a high-quality articles, you can bring a large number of high-quality fans.

 

02

explosion behind the category logic

retailers according to the different contributions of the category, the establishment of a different role model, burst just belong to the category within the structure of the traffic category, play the role of attracting passengers.

retailer category framework model:

 

traffic category:

attract customers to come shopping category

contribution to sales is huge, but usually the price sensitivity is higher, so the gross margin is low

is usually a high exposure category and can further promote the sale of other categories of

flagship category:

retailer logo, representing the retailer’s brand and image

customers will be the retailer as the category’s preferred

contributed huge sales and profits

requires retailers to invest more resources over the long term than other categories

profit category:

relative to the target’s flagship and attract passenger category lower price sensitivity

to attract passengers on the category of Maori compensation, with a higher profit margin

in most cases by the existing passenger traffic to promote sales

high conversion category:

is usually a niche market that is easy to buy or need to be added to the category of

usually has a higher profit margin, relative to the target’s flagship and attract passenger category lower price sensitivity

in most cases by the existing passenger traffic to promote sales

emerging potential category:

current sales and profits are not high, but the overall market growth rate of

by existing customers to promote sales

requires retailers to invest more in their growth than their contribution to sales

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