Beloved Yosemite landmarks original names restored after trademark dispute

first_img As the crisis escalates… Share on Twitter Visitors were unhappy when a changeover in services prompted the national park to change the names of hotels and attractions Last modified on Wed 17 Jul 2019 06.42 EDT Share on Facebook National parks Some of Yosemite’s most well-known and beloved attractions will get their original names back, following a settlement in an intellectual property dispute that briefly changed the monikers of the national park’s hotels and landmarks.The name change came about in a legal battle with Delaware North, a company that lost a $2bn bid to run concessions for the California park’s hotels, restaurants and outdoor activities it had operated since 1993. After Yosemite awarded a contract to Aramark, the park service learned that Delaware North had applied for trademarks for the names when it prepared to open bids.In 2016, to avoid disruptions to visitors during the concessionaire changeover, the park pre-emptively changed the names of the Ahwahnee and Wawona hotels. For more than three years, the Ahwahnee was the Majestic Yosemite Hotel. Curry Village was Half Dome Village. The Wawona Hotel was Big Trees Lodge and Badger Pass was Yosemite Ski and Snowboard Area.The name change did not sit well with visitors who had frequented the breathtaking landscapes in the park for generations, and the park service vowed to keep fighting for the original names. Reuse this content Yosemite National Park (@YosemiteNPS) 15, 2019 Share via Email California Share on Messenger The iconic Ahwahnee hotel in Yosemite national park has its name back after briefly being called the Majestic Yosemite Hotel.Photograph: John Walker/Associated Press Topics Share on Twitter Share on Facebook Share via Email Share on Pinterest National parks … in our natural world, we refuse to turn away from the climate catastrophe and species extinction. For The Guardian, reporting on the environment is a priority. We give reporting on climate, nature and pollution the prominence it deserves, stories which often go unreported by others in the media. At this pivotal time for our species and our planet, we are determined to inform readers about threats, consequences and solutions based on scientific facts, not political prejudice or business interests.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. news Support The Guardian Beloved Yosemite landmarks’ original names restored after trademark dispute Shares8484 Share on LinkedIn Tue 16 Jul 2019 15.27 EDT Vivian Ho in San Francisco The National Park Service announced on Monday that it had reached a settlement with Delaware North that “involves the transfer of trademarks and service marks at issue in the lawsuit from Delaware North to Aramark”. Under the park’s contract with Aramark, those trademarks and service marks will transfer back at no cost to the National Park Service at the end of Aramark’s contract.As part of the settlement, Aramark will pay $8.16m and the US government will pay $3.84m to Delaware North for the names, logos and branded content, a Yosemite National Park spokesman, Scott Gediman, told the Los Angeles Times.“I’ve said from literally Day One that these names belong with these places, and ultimately belong to the American people,” Gediman told the Times. “So to have this dispute resolved is huge.” Share on WhatsApplast_img

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