Gome electricity supplier’s biggest problem how to get more traffic

At present, Taobao and Tmall

as everyone knows, Ali’s, the Commission is not high or even free shop, but if no money to do the train traffic promotion, in millions of businesses to participate in competition under the background of goods and good price high is difficult to have too big sales, so it has a plurality of Amoy brand "Amoy continuously staged drama.

recently home appliance giant Gome again throws heavy news, announced in Beijing’s business platform Gome online to build an open platform and third party electricity supplier, assigned to high-quality businesses "free first year commission policy, by creating a new electricity supplier ecosystem, strive to build a qianyiji business platform.

free first year commission policy based on Gome opened to the following conditions: first, stationed in the business to ensure the sales price is lower than other business platform; second, must have sufficient scale; third, to have a comprehensive security service; fourth, the ability to have the common marketing.

as a strategic transformation of the traditional offline retail giant Gome, the ferocious is not without reason. Gome listed companies in 2014 second quarter earnings report, the full channel sales revenue for the two quarter was $15 billion 770 million in the first half of total sales revenue of $29 billion 120 million, an increase of 7.4%. Profit of about 690 million yuan, an increase of 115.2% in the first half of 2014, the amount of online transactions rose by an increase of 53.7%, of which the single quarter in the fourth quarter to enhance the level of 64.8%, the proportion of mobile transactions accounted for up to 20%. In the domestic B2C online shopping market share rankings, the United States online from the first quarter of the ninth ranked among the top fifth.

compared with the online retail business transformation line another home appliance retail giant Suning performance is too horrible to look at. Suning two quarter total revenues of 22 billion 890 million, representing a decrease of 8.19%, profit 749 million yuan loss in the first half, the second quarter loss of 31 million 530 thousand yuan, including Suning online business revenues in the first half of 8 billion 300 million yuan, down 22% over the same period last year.

is successful in the early business, Gome is at top speed from the original self, home appliances, 3C digital category to office supplies, baby supplies, clothing, daily necessities and so on all category expansion, so that a qianyiji business platform plan officially surfaced.

however, in the face of such male big plans, placed in front of the United States business the biggest problem is how to get more traffic, have considerable sales to support more settled into an open platform for third party merchants.

At present, Taobao and Tmall

as everyone knows, Ali’s, the Commission is not high or even free shop, but if no money to do the train traffic promotion, in millions of businesses to participate in competition under the background of goods and good price high is difficult to have too big sales, so it has a plurality of Amoy brand "Amoy continuously staged drama. It is said that the Tmall double eleven, real money businesses of less than 10%, mostly in the "peibenzhuanyaohe" state "

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