in the past few years due to the rapid development of e-commerce market, attracting many companies into the vast ocean, so that one has a different orientation, distinctive business website was born, while competition has intensified, with sublimation to the superheating degree. In fact, now online full range of goods, everything, netizens enjoy online shopping this very convenient lifestyle, online consumer habits have gradually become stronger, become an indispensable form of life, which makes the electricity market boom guarantee.
there are some new competitors who abandon like suning.com such Kuba, vertical, professional orientation of marketing of the road, but as Jingdong integrated electricity supplier website sales model, more and more types of goods, to meet different customer needs. Like the road to buy expanding types of goods, extended from 3C digital home appliances to living goods toothbrushes, towels, clothing and so on, in the rich product line and the localization trend, based on an area in the region become bigger and stronger, and then copy the way with its he stationed in the city.
is either vertical specialization or comprehensive shopping mall, for them, now the competition is quite fierce, if want talent shows itself in the competition, to seize more market share, for users of all ages, identity, in the current electricity supplier website "blossom everywhere" situation, brand and reputation as a breakout success the only way out is the most efficient.
The connotation of
brand and reputation
if you want to let consumers decide to come here on the website to buy, and then have a higher visibility is necessary to achieve this goal. Now the electronic commerce is endowed with "Burning Times", in fact, as everyone knows, most of the money is spent on advertising, the electricity supplier website in the traditional media such as advertising spend a huge amount of newspapers and magazines, bus stop and put every kind of advertising platform. As well as the use of network communication tools, online auction, network alliance, soft Wen, the topic of speculation, the electricity supplier who recount advertising, the purpose is to raise awareness, enhance the brand’s influence.
reputation is mainly formed in the website of business and consumer cooperation, attaches great importance to consumers for any comments on the product or service, if the complaint or product problems, to respond positively, while efforts to increase compensation, the negative events into positive means of promoting brand shaping. Therefore, for online customer service, logistics and other personnel should pay attention to the consumer shopping experience, pay attention to maintaining the relationship between consumers and create a good reputation of the electricity supplier website.
ways to build brands and reputation
as mentioned above, the electricity supplier website brand not only depends on the spread of traditional media, but also rely on network communication. In this regard, with high salaries, hire experienced business professionals, branding and communication, through the target customers high density community for the brand, long-term shaping, or advertising on the bus station by the large crowd. "