Portal enclosure micro blog profit model confused

in the commercial portal Sina first introduced micro-blog services, other portals will also enter this field. Some analysts said that micro-blog will be the next two or three years the Internet industry to guide innovation hot spots will also be the tipping point. Micro-blog service will trigger a portal between a new round of wrestling, and how to use the micro blog business to these sites also poses a great challenge.

(reporter Qi Xin) micro-blog has become a trend nowadays. In the commercial portal Sina first introduced micro-blog services, other portals will also enter this field. Some analysts said that micro-blog will be the next two or three years the Internet industry to guide innovation hot spots will also be the tipping point. It can be predicted that, like BBS, blog, 2010 micro blog will become an integral part of the major sites. Micro-blog service portal will trigger a new round of wrestling between, but in the portal keen enclosure blog at the same time, how to use the micro blog business to these sites also poses a great challenge.

in China’s commercial portal, sina is the first launch of micro-blog services, although it was criticized Sina’s micro-blog is "neither fish nor fowl", because it is different from the earliest micro-blog like Twitter, added some new features of its own, but undoubtedly Sina micro-blog’s success around a lot of users. For the future of sina micro-blog, Sina products division general manager Peng Shaobin pointed out: do not want to make money carefully, or staking stage. Profit model, first, advertising revenue, two is a variety of value-added services for users, the latter will be launched in the near future. Of course, do not buy value-added services does not affect the user’s normal experience. Business level, such as micro-blog products, if the old page advertising model, the challenge will be relatively large. Considering the relationship between the new way of communication, there may be a more interesting business model hidden inside, (such as viral marketing and word-of-mouth marketing) of course, the global SNS network in the study of the inside of the commercial secret."

Although micro-blog

and SNS network are inextricably linked, but the famous SNS Thousand Oaks community network CEO Chen Yizhou made it clear that he is not honest, micro-blog, micro-blog to consider for a long time, mainly because micro-blog monitoring pressure is too large, in fact, Thousand Oaks micro-blog in half years ago has been completed, ready to go but, considering the workload of monitoring micro-blog is too large, will not suppress.

In fact, prior to Sina

micro-blog blog has been profitable for some of the experience has been introduced, and is to share advertising revenue and bloggers. According to the online public information display, has about 4000 Hot Blog main joined Sina blog sharing plan, of which more than 3 thousand people have obtained income, there are 5000 yuan, 1000 yuan should be not less than 100, 400 yuan to 500 yuan more".

but it’s not a simple thing to share advertising revenue with bloggers. In order to complete the attempt to give some bloggers penny, Sina had to invest a lot of energy

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