The “Epic Week in Croatia” campaign reached 50 million people

first_imgThe third continuation of the “Epic Week in Croatia” campaign, launched by the Croatian National Tourist Board (CNTB) on the social networks Facebook, Twitter, Instagram and Pinterest, has ended.The third continuation of the “Epic Week in Croatia” campaign included a prize game through which potential tourists could create their ideal vacation through the campaign website through 218 offered activities that they could experience in Croatia. The concept of the campaign and the prize game included choosing the top seven activities that make up a dream vacation, and participants could choose locations, sights, cities, but also flavors that they want to try and taste during their stay in Croatia.The campaign has reached more than 50 million people and more than 60 new fans on social networks, according to the CNTB. This year, over 12 fans took part in the prize draw, which shared the selected top seven activities on their social media profiles. The grand finalists were those participants whose posts collected the largest number likes, and the main prize was won by the person who had the best argumentative description of why she deserves an ideal vacation in Croatia.She was the most creative Sophia from the UK which created the original video post. Sophia will experience exactly the seven activities she has chosen in Croatia, such as kayaking on Karlovac rivers, paragliding in Istria, ziplining in Omis or a tour of the Krka waterfalls, and she has already shown that she is ready for her vacation with enviable knowledge of Croatian regions and culture. , food, and she even learned the words of the Croatian anthem.”This is a promotional campaign launched with the aim of encouraging fans and tourists to create their dream vacation, which they will spend in Croatia. As part of the campaign, a prize game was created through a list of activities that tourists can experience in Croatia. Our goal is to present Croatia as a country with a rich and wide offer in which everyone can find interesting things for themselves. The excellent results of this creative and interactive campaign, as well as the prize games, especially in Austria, Germany, Great Britain, Italy, Belgium, the Netherlands, Poland, the Czech Republic and Scandinavia, confirm Croatia’s popularity on the international market. ” said the director of the Croatian Tourist Board Kristjan Staničić.This promotional campaign in its first version, conducted last spring when it defeated Ewa from Poland, reached a reach of 13 million people and attracted more than 10 thousand new fans on the social networks of the Croatian National Tourist Board. The second sequel was launched in the fall of 2017 and achieved even better results, ie a reach of 40 million people and more than 50 thousand new fans on social networks, and in Croatia Ilaria from Italy spent her dream vacation.See more about the “Epic Week in Croatia” campaign herelast_img

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